Advertising

I heard a commercial on the radio today:

"Self-indulgence is not a luxury, it's a necessity."

Makes me want to boycott radio and tv just to avoid all the "me-first, I-deserve-the-best-of-everything" advertising.

Self-indulgence has become a god in our culture these days. How often do you hear "indulge yourself" in one form or another throughout the day...be it expensive cars, a cottage at the lake, a day at the spa, a new flat panel LCD tv...or even something as simple as chocolate.

And I think all of these things are well and good, but slowly the message has become you deserve, no, you need these things. That's what I take issue with; not the thing itself, but the pressure to have it all.